London, UK, 4th December 2002
Talkback Thames, makers of The Bill, The X Factor, The Apprentice and Supermarket Sweep have today agreed to take delivery of Caffe Torelli coffee for incorporation into their new daytime TV programming for 2007.

The product placement agreement will see Caffe Torelli coffee being used on prime TV programming through 2007 for the first time to a countrywide UK audience and signals a strong long term commitment from Caffe Torelli to further its name and products to UK coffee consumers.

Marco Costa, owner of Caffe Torelli remarked “I am delighted to be working with Talkback on a product placement basis for Caffe Torelli from 2007. TV is a very strong media from which to influence the UK coffee consumer and Talkback’s shows are the perfect partners for furthering the Caffe Torelli name”.